• TABLE OF CONTENTS
• ABSTRACT 20.1
• ABSTRACT 20.2
• ABSTRACT 20.3
• ABSTRACT 20.4
• FULLTEXT
• ABSTRACT 20.6
• ABSTRACT 20.7
• ABSTRACT 20.8

ABSTRACT

This article investigates why franchise as strategy in real estate agency sector. This Australian residential $9.0 billion in revenue economy. In detailing this, the independently owned and mostly locally operated real estate businesses are moving to a franchising format as the “diverging particularly well with the service oriented customer nature of the residential real estate agencies. This research examines the franchise concept and benefits for different real estate agency stakeholders. Bound together in a contractual agreement, the franchisor and franchisee form a strategic alliance or partnership stemming from the versatile franchising format which enables entrepreneurs (franchisors) to expand and develop their burgeoning businesses and provides the franchisee with greater incentives than otherwise gained from being a direct employee due to the ability to have a direct stake in the business. In acknowledging this, the franchise model creates ongoing issues with confidentiality, fee structures and under-investment. Keywords:Residential real estate agencies, business franchise, franchisor benefits, franchisee, benefits, franchisee issue. .